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Luv and Co is the story of Rhett Hurvitz and his journey to develop a brand for the rapidly growing number of health-conscious people whose lifestyles have nutritious food and fitness at their core.
The seed of the idea for Luv and Co was planted during Rhett’s childhood; he grew up in a loving family environment where good food was at the heart of their everyday lives. From an early age, his father taught him to enjoy what he ate, with the belief that while food was about sustenance and being healthy, it was equally about pleasure.
